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In-Depth Social Media Education for Business | Business

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In-Depth Social Media Education for Business
In-Depth Social Media Education for Business

Whether you own your a business or work for a company that's looking to use social media, SMBS Learning Labs were created to teach you what you need to know to be successful marketing your business in the digital world.

During each Learning Lab session, a different topic will be discussed by an expert who will work with small groups to provide comprehensive training in roughly a two-to-three hour period. Topics range from SEO to how to use Twitter and more. Topics were chosen based on feedback provided in surveys after the Social Media Biz Summit in February. The entire program is designed to meet the needs of both new-to-social media as well as more seasoned professionals

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Everyone’s talking about Twitter but it still doesn’t make sense to you in terms of how to use it and how it’s going to help your business. Sound familiar? This is a Lab for you! Requirement: Prior to this class, we ask that you register at Twitter.com and come to class with your login and password – this way we can get right to work. If you have a laptop or preferred device to work on, we recommend that you bring it with you.

Location: Canisius College at Regis South.


A little background on Social Media Biz Summit:

Social Media Biz Summit (SMBS) was a one-day social media conference on February 16, 2012 created by RubyMarCom in partnership with the Canisius College Women’s Business Center (this is NOT just for women) to offer business professionals information on how to develop high-level social media strategies and tactics to better navigate and expand their marketing communications activities in the digital world. Internationally recognized Industry experts came to Buffalo to speak at the sold-out event. The primary vehicle of promotion for this was Twitter. According to the Hashtracking report for the day of the event, 971 tweets went out from 162 contributors for a total of 4.3 million impressions with a reach of 610,000. That’s a lot of eyeballs!

Attendee demand for in-depth, hands-on learning was the driving force behind the creation of SMBS’s Learning Labs. We realized that while attending a conference is great for learning new concepts and networking, it will likely not provide extensive hands-on learning that one might get in an academic and hand-on workshop environment.


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